Original scientific paper
Assertiveness and communication in the library environment: the case study of the City and University Library in Osijek
Srđan Lukačević
; Gradska i sveučilišna knjižnica Osijek
Kornelija Petr Balog
; Filozofski fakultet Sveučilišta J. J. Strossmayera u Osijeku, Odsjek za informacijske znanosti
Dubravka Pađen Farkaš
; Gradska i sveučilišna knjižnica Osijek
Abstract
The paper presents the findings of the City and University Library in Osijek research on the communication knowledge and skills required for the good communication between the library and its customers. Assertive communication is described as a means that can contribute to the positive perception of a library as an institution. The paper discusses the need for the librarians to acquire good communication skills in order to present the library and the array of its services (projects, departments, etc.) in the best possible way to the public. This argument is supported by the findings of the web survey conducted via the library's Facebook page in 2012. The survey evaluated the communication skills of the librarians working in the City and University Library with the main goal of detecting problems in communication with library customers and ensure the high quality communication and service in the future.
Keywords
assertiveness; City and University Library Osijek; communication; competences; Facebook
Hrčak ID:
175569
URI
Publication date:
1.7.2016.
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