Agroeconomia Croatica, Vol. 1 No. 1, 2001.
Conference paper
Importance of Food Marking (Branding) on the Market in the Aim to Support Producer's Income
Walter Schiebel
; Institute of Agricultural Economics, University of Agricultural Sciences, Gregor Mendel Strasse 33, A-1180 Vienna, Austria
Abstract
The liberalisation of the food market has increased both product ranges and assortment depths in the retail and wholesale grocery trades. This has, in return, led to consumers attaching more weight to product markings or labels when considering which of these food products to buy. In this context, production dates and best-before dates play the most important role, followed by price indications and the country of origin (or producer country). Increased consumer interest in food marking is confirmed by the fact that the frequency of reading packaging information on country of origin or producer country has doubled within three years (1993-1996).
Empirical studies at the University of Agricultural Sciences, Vienna have shown that the coun¬try-of-origin effect could enable the regional specialities to take market share in the "shopping baskets" of both food sellers (supermarkets, catering outlets) and end consumers. It could thus also contribute to regional improvements in agricultural incomes.
Keywords
food; branding; country of origin; income
Hrčak ID:
179166
URI
Publication date:
1.2.2001.
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