Review article
https://doi.org/10.20867/thm.15.1.11
KNOWLEDGE MANAGEMENT AS A NEW MANAGERIAL PARADIGM
Nikola Karamarko
; Karamarko Consulting d.o.o. for Hotel Management & Tourism, Rijeka, Croatia
Abstract
Knowledge management research in Croatian hotels shows that it has become a new pattern of management, but only in cases of managements that handle the hotel product that is a brand (a protected hotel product with a trademark).
Knowledge management as the property of a hotel organization entails the management of a series of processes associated with knowledge, such as: the advancement of the organization's knowledge, protecting the organization's knowledge, utilizing knowledge and sharing knowledge among everyone in the
organization.
Although the percentage of branded hotels in Croatia has significantly increased, from 2% in 2003 to 5% in 2007, the number of unbranded hotels still remains very high and adds up to 499 hotels. These are mainly hotels that still fall short of wholly using their knowledge and experience (know-how) as a license or franchise of the hotel product with a brand.
Keywords
knowledge and experience (know-how); know-how license contract; product brand image; unbranded hotels
Hrčak ID:
181023
URI
Publication date:
30.6.2009.
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