Preliminary communication
https://doi.org/10.20867/thm.13.3.8
Tourism destination management company (DMC): a central actor of a destination as a milieu
Dragan Magas
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Lorena Basan
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Abstract
Today in Croatia, discordant views can be encountered at local and regional levels regarding responsibilities for the development of towns, municipalities and counties as tourism destinations. This underlines the necessity of establishing a superior tourism organisation that would integrate the interests of local authorities, tourism organisations, tourism supply providers and residents, and that would, on the one hand, possess the legitimate authority, knowledge and vision needed for destination development, while, on the other hand, it would be accountable for the destination’s development.
Keywords
destination management company (DMC); destination marketing organisation (DMO); tourism destination; destination management; milieu
Hrčak ID:
181083
URI
Publication date:
30.12.2007.
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