Original scientific paper

https://doi.org/10.20867/thm.12.2.2

USING CORPUS LINGUISTICS TO DESCRIBE CORPORATIONS’ IDEOLOGIES

Renata Fox ; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia

Abstract

This article applies corpus linguistics to research the ideologies of Fortune 500 corporations as institutionalised through those corporations’ mission statements. The methodology used is both qualitative and quantitative. Qualitative methodology relates to the semantics of corporations’ ideologies. More precisely, it explains the ideas, beliefs, meanings, and concepts found in corporations’ mission statements, the relation between those ideas, beliefs, meanings, and concepts and society, and what makes those ideas, beliefs, meanings, and concepts meaningful. Quantitative methodology relates to the description and comparison of corporations’ ideologies based on a corpus-driven approach and computational text analysis of a corpus of corporations’ mission statements. Ultimately, through its ideology a corporation creates a symbolic universe: “a matrix of all social and individual meanings” that determines the significance of the corporation and its stakeholders.

Keywords

corpus linguistics; corporate ideology; corporate public discourse; default genre; mission statement; symbolic universe

Hrčak ID:

181221

URI

https://hrcak.srce.hr/181221

Publication date:

30.12.2006.

Article data in other languages: croatian

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