Review article
https://doi.org/10.20867/thm.7.1-2.11
E-COMMERCE IN ECOTOURISM
Ljiljana Vajda Mlinaček
; Ekološka družba “Prijatelji Kopačkog rita”, Bilje, Hrvatska
Vera Gradišnik
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Abstract
The e-commerce based on the promotion and sale of services in ecotourism, is presented. The whole of continental Croatia has a potential for development of rural tourism and ecotourism. As ecotourism destinations, the Natural park Kopacki rit and the town Bilje, with their inhabitants, have been chosen. The Internet service WWW site presents destination tourism products and services, for example, gastronomy, culture, monuments, customs and natural beauties, with a special emphasis on bird-watching, showing also a guest book and a booking page. The results confirm the Web as a good means of ecodestination promotion. Based on a number of bookings, we conclude ecotourism to gain increasing importance.
Keywords
Hrčak ID:
181699
URI
Publication date:
30.12.2001.
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