Review article
https://doi.org/10.20867/thm.4.2.9
Quality in the management of catering establishments in Eastern Croatia
Maja Lamza-Maronić
; Faculty of Economics, "Josip Juraj Strossmayer" University in Osijek, Croatia
Zdenko Segetlija
; Faculty of Economics, "Josip Juraj Strossmayer" University in Osijek, Croatia
Abstract
Quality has christalized as the crucial factor of the market race. It has become the principal instrument for securing a firm's future success through satisfied consumers. Catering firms independently create the marketing mix to raise themselves above the competition. To secure the quality of services provided by a catering establishment it is necessary to secure the quality of individual work, the quality of the process and the quality of entire firm. The catering establishment must aspire towards such an appearance on the market that will make the guest satisfied with the marketing.
Keywords
marketing - mix; consumer - guest; catering firm
Hrčak ID:
182045
URI
Publication date:
30.12.1998.
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