Original scientific paper
https://doi.org/10.20867/thm.1.2.1
Interdependence amongst hotel-catering industry, agroindustrial system and commerce in the supply formation for the tourist market
Mihajlo Ačimović
; Faculty of Hotel Management Opatija, Opatija, Croatia
Abstract
With its power tourism has opened the market for many economic branches. The tourist movements cause a significant consumption of various products and services which is predominantly realised through the hotel - catering activities and commerce, and it is particularly caused by the agro-industrial system. Thus, tourism as a synthesis of a whole series of activities and has a remarkable influence upon the development of those activities.
Thanks to the multitude of its economic and non-economic functions, tourism influences directly and indirectly many factors of the agro-industrial system and commerce. It is certain that one of the elementary factors of tourism is the market of agricultural food and other products.
Therefore tourism should be understood as a market category that is especially stimulated for the expressed orientation under the considerably more favourable conditions than the regular export. In order that the interests of all participants, who in the reproduction chain from the supply for the tourist market, could be realised, a co-ordinated harmony of activities is necessary, and particularly of the hotel and catering business, agro-industrial system and commerce. Those activities should be based upon the business concept of marketing which brings the tourist consumer and his/her needs, wants, habits and preferences in focus.
The basis of the market orientation of the subjects in the reproduction chain should be represented by a qualitatively new attitude towards the assortment and its quality of the way of goods presentation, measures for the sales improvement, services quality and the like.
Keywords
tourism; consumption; agriculture; food stuff; quality
Hrčak ID:
182524
URI
Publication date:
30.12.1995.
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