Review article

https://doi.org/10.22598/pi-be/2017.11.1.123

COMPETITIVENESS AND BUSINESS STRATEGIES OF SHIPPING COMPANIES

Stipe Španja ; University of Zadar, Department of Economics
Aleksandra Krajnović ; University of Zadar, Department of Economics
Jurica Bosna ; University of Zadar, Department of Economics

Abstract

The paper analyzes the factors which have an effect on the competitiveness of the shipping industry along with the business strategies that shipping companies use to gain a better position on the market. The empirical part of this study is concentrated on the business operations of the largest Croatian shipping company Tankerska plovidba d.d. and one of the largest companies in the world - Royal Dutch Shell, and the analysis of the methods which these two companies use to achieve competitiveness. The concluding segment of the analysis
presents a general conclusion regarding the dynamics and laws of the shipping industry.

Keywords

countries of convenience; competitiveness of shipping industry; risks of shipping companies; human resources in maritime transport; innovation in shipping industry; concept of strategic fitting

Hrčak ID:

182933

URI

https://hrcak.srce.hr/182933

Publication date:

12.6.2017.

Article data in other languages: croatian

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