Original scientific paper

https://doi.org/10.17559/TV-20170307103404

Learning by internationalization: positive effects on innovation in Chinese companies

Nikola Zivlak orcid.org/0000-0002-5425-7464 ; Center of International Programs, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Marko Ljubičić ; Center of International Programs, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Ming Xu ; Glorious Sun School of Business and Management, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Jelena Demko-Rihter orcid.org/0000-0001-7762-3095 ; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Bojan Lalić ; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia

Abstract

The purpose of this research is to analyse the relationship between innovation and internationalization in Chinese companies and to test presented research model. During the research process, 486 companies from China were analyzed and all four types, product, process, marketing and organizational innovations are proved to be positively influenced by internationalization. In addition to this, it is proved that for improvement of marketing and organizational innovation high-level of internationalization is highly recommended. What is more, this research has proved that direct contact with foreign customers is extremely important for having higher benefits of internationalization in the context of improvement of all four types of innovation.

Keywords

Chinese company; Chinese market; innovation; internationalization

Hrčak ID:

183034

URI

https://hrcak.srce.hr/183034

Publication date:

15.6.2017.

Article data in other languages: croatian

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