Preliminary communication
VIRTUAL WOMEN'S BUSINESS CENTER – INNOVATIVE APPROACH TO ENTEREPRENEURSHIP DEVELOPMENT
Mirjana Nedović
orcid.org/0000-0001-9407-2811
; College of Applied Sciences „Lavoslav Ružička“ in Vukovar, Vukovar, Croatia
Darija Ivanković
; College of Applied Sciences „Lavoslav Ružička“ in Vukovar, Vukovar, Croatia
Niko Čabarkapa
; Faculty of Economics in Osijek, Business Economics, course of study “Management”, Osijek, Croatia
Abstract
Women entrepreneurs who want to start their own business need a full support in order to realize their ideas in the market. Successfully overcoming obstacles is not easy, and tips to achieve business goals sometimes come from benefits provided by networking. Since the need to ensure support in all phases of the entrepreneurial process is coming to light - from inspiration for business ideas and ways of financing all the way to the realization, namely, the presence on the market, Croatia has launched the first virtual female entrepreneurial centre which has in short time gathered numerous female as well as male entrepreneurs. This paper is based on the hypothesis that female Virtual entrepreneurial centre represents an innovative approach in the entrepreneurial process, allowing support to all interested parties in terms of free enterprise education across the Croatia and the possibility of presenting their products and services through promotional channel on the digital platform. Their main role is focused on providing technical and advisory assistance to strengthen entrepreneurship or the desire to influence legislation that would help eliminate barriers that prevent the development of entrepreneurship, support to female entrepreneurs, and thus the development of the economy of the state. Virtual female entrepreneurial centre at www.poduzetnica.hr began work the first day of 2016. Its register recorded 1,800 entrepreneurs and 43 business owners in just five months, which is a great support to women entrepreneurs, but also for men who want to participate in this driving enterprise, in terms of interpreting the law, opportunities and obstacles to business. The aim of this paper is to point out the role and importance of innovative thinking in the context of strengthening entrepreneurship with special emphasis on women entrepreneurs which can ensure their own existence by proactive entrepreneurial action, realizing their business potential and contributing to the economic development.
Keywords
virtual female entrepreneurial centre; entrepreneurship; women entrepreneurs; innovation
Hrčak ID:
183414
URI
Publication date:
26.6.2017.
Visits: 1.910 *