Preliminary communication
Rivalry of domestic and foreign retailers in Croatia
Dario Dunković
; University of Osijek, Faculty of Economics
Abstract
Foreign retailers are gaining progressively more of the Croatian retail market share. This paper is an analysis of the retail structure in the Republic of Croatia (sector G – 52), with respect to the origin of trading companies (domestic and foreign retailers), to their size (small, medium and large companies) and to sub-sectors within a sector G – 52. The aim of this paper is to contribute to the understanding of causes underlying the foreign retailers’ expansion regarding their business success. The paper includes an analysis of the structure of household consumption in the Republic of Croatia as an important condition for the development of the retail structure. The analysis involves the indicators of domestic and foreign retailers’ business success: the turnover per one trading company and the turnover per one employee of the trading company. The comparison of these indicators for domestic and foreign retailers lead to certain differences (foreign retailers are slightly more productive than the domestic retailers) and to the evaluation of the differences caused by the size of the company. Since a correlation of the size of the structure of domestic and foreign trading companies in certain sub-sectors within sector G –52 must not exist, the conclusion suggests itself in the form of a need to investigate other features of the retail structure. The research is related to the year 2001. Nevertheless, the research presented in the paper points at an inadequate adaptability of domestic retailers to the structure of demand in the Republic of Croatia as the cause of the insufficient trading success.
Keywords
retailing; competition; Croatia
Hrčak ID:
184528
URI
Publication date:
13.7.2017.
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