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Management : Journal of Contemporary Management Issues, Vol. 8 No. 1, 2003.

Original scientific paper

Successful competitive strategies of large Croatian and Slovenian enterprises

Marin Buble ; University of Split, Faculty of Economics
Danijel Pučko ; University of Ljubljana, Faculty of Economics
Ivan Pavić ; University of Split, Faculty of Economics
Želimir Dulčić ; University of Split, Faculty of Economics
Matej Lahovnik ; University of Ljubljana, Faculty of Economics
Nikša Alfirević ; University of Split, Faculty of Economics
Adriana Rejc ; University of Ljubljana, Faculty of Economics
Tomaž Čater ; University of Ljubljana, Faculty of Economics

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Abstract

In this research report, the authors identify and analyze the successful samples of strategic behaviour of large Croatian and Slovenian enterprises, as well as their similarities and dissimilarities. The research has encompassed the levels of corporate and business strategy (i.e. the strategy of a diversified firm and its strategic business units/areas), as well as the analysis of strategic performance and sources of competitive advantage. The research consists of two parts: the theoretical foundation for the analysis of the successful patterns of strategic behaviour and the empirical analysis, based on the primary data collected during the research project.

Keywords

large companies; strategic management; Croatia; Slovenia

Hrčak ID:

184547

URI

https://hrcak.srce.hr/184547

Publication date:

13.7.2017.

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