Preliminary communication

Business Intelligence technology: The Croatian case

Katarina Ćurko ; University of Zagreb, Faculty of Economics and Business

Abstract

Each company aims to improve its business performance. Business Intelligence (BI) helps enterprises to optimize their decision-making capabilities and to attain unprecedented levels of competitive advantage. Its usage leads to conditions, procedures and mechanisms for creating quality information and business knowledge. By these the organization can successfully respond to numerous pressures in dynamical and complex environment. The main objective of the paper is to present what the business intelligence is, and show the results of the research about the level and use of business intelligence in Croatian large organizations.

Keywords

Business Intelligence; decision-making; large companies; Croatia

Hrčak ID:

184552

URI

https://hrcak.srce.hr/184552

Publication date:

13.7.2017.

Visits: 900 *