Original scientific paper

Measuring Consumers’ Preferences for Traditional and Innovative Pork Products

Zein Kallas orcid.org/0000-0003-2870-3691 ; Centre for Agro-food Economy & Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain
Meta Čandek-Potokar orcid.org/0000-0003-0231-126X ; Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia
Urška Tomažin orcid.org/0000-0002-0747-4976 ; Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia
Carolina Pugliese ; Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy
Chiara Aquilani orcid.org/0000-0001-6282-0993 ; Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy
José Maria Gil ; Centre for Agro-food Economy & Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain

Abstract

In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.

Keywords

consumers’ preference; consumers’ acceptance; pork products

Hrčak ID:

191809

URI

https://hrcak.srce.hr/191809

Publication date:

18.12.2017.

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