Review article

https://doi.org/10.22598/pi-be/2017.11.2.121

NEW BUSINESS MODEL IN THE GROWING E-SPORTS INDUSTRY

Anita Radman Peša orcid.org/0000-0003-3767-0676 ; University of Zadar, Department of Economics
Dijana Čičin-Šain ; University of Zadar, Department of Economics
Toni Blažević ; University of Zadar, Department of Economics

Abstract

E-sports - competition based playing of video games is becoming a growing industry and an increasingly frequent subject of various international research. The purpose of this analysis is to design a new, innovative business model in the e-sports industry, which it will be possible to apply in the form of a significant business opportunity. The main goals of this paper include determining the key components of the success of e-sports in the growing video game industry and presenting some innovative ways of using them in the form of new business opportunities. By observing the concept of e-sports through several
components, it is possible to analyze their profitability and the possibility of profiting primarily from the entrepreneurship perspective. Furthermore, the paper determines the segmentation of the e-sports target market and compares it to the traditional sports markets, since these two concepts, according to various authors, should be viewed separately.

Keywords

e-sports industry; e-sports market; market segmentation; business model

Hrčak ID:

192703

URI

https://hrcak.srce.hr/192703

Publication date:

20.12.2017.

Article data in other languages: croatian

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