Original scientific paper
The Effects of Market Orientation on Product Innovation
Ljiljana Božić
Full text: croatian pdf 174 Kb
page 46-63
downloads: 2.724
cite
APA 6th Edition
Božić, Lj. (2006). The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika, 16 (107), 46-63. Retrieved from https://hrcak.srce.hr/18363
MLA 8th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika, vol. 16, no. 107, 2006, pp. 46-63. https://hrcak.srce.hr/18363. Accessed 29 Apr. 2025.
Chicago 17th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika 16, no. 107 (2006): 46-63. https://hrcak.srce.hr/18363
Harvard
Božić, Lj. (2006). 'The Effects of Market Orientation on Product Innovation', Privredna kretanja i ekonomska politika, 16(107), pp. 46-63. Available at: https://hrcak.srce.hr/18363 (Accessed 29 April 2025)
Vancouver
Božić Lj. The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2025 April 29];16(107):46-63. Available from: https://hrcak.srce.hr/18363
IEEE
Lj. Božić, "The Effects of Market Orientation on Product Innovation", Privredna kretanja i ekonomska politika, vol.16, no. 107, pp. 46-63, 2006. [Online]. Available: https://hrcak.srce.hr/18363. [Accessed: 29 April 2025]
Full text: english pdf 72 Kb
page 46-63
downloads: 584
cite
APA 6th Edition
Božić, Lj. (2006). The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika, 16 (107), 46-63. Retrieved from https://hrcak.srce.hr/18363
MLA 8th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika, vol. 16, no. 107, 2006, pp. 46-63. https://hrcak.srce.hr/18363. Accessed 29 Apr. 2025.
Chicago 17th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika 16, no. 107 (2006): 46-63. https://hrcak.srce.hr/18363
Harvard
Božić, Lj. (2006). 'The Effects of Market Orientation on Product Innovation', Privredna kretanja i ekonomska politika, 16(107), pp. 46-63. Available at: https://hrcak.srce.hr/18363 (Accessed 29 April 2025)
Vancouver
Božić Lj. The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2025 April 29];16(107):46-63. Available from: https://hrcak.srce.hr/18363
IEEE
Lj. Božić, "The Effects of Market Orientation on Product Innovation", Privredna kretanja i ekonomska politika, vol.16, no. 107, pp. 46-63, 2006. [Online]. Available: https://hrcak.srce.hr/18363. [Accessed: 29 April 2025]
Abstract
In the literature market orientation is defined as business culture or behavior that leads to business success. Its influence on product innovation is one way to enhance business performance. The goal of this paper is to analyses the impact of behavioral components of market orientation on introduction of product innovation regarding its novelty. Research of this type was subject of Lukas and Ferell (2000) study. Following their approach, but hypothesizing different relationships, the research on impact of market orientation behavioral components on product innovation in Croatian companies is conducted. Intensity of market orientation components is measured using MKTOR scale developed by Narver and Slater (1990) whose approach to market orientation is accepted in this paper.
Keywords
customer orientation; competitor orientation; interfunctional coordination; product innovation; MKTOR
Hrčak ID:
18363
URI
https://hrcak.srce.hr/18363
Publication date:
10.7.2006.
Article data in other languages:
croatian
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