Original scientific paper
ROLE OF POLITICAL PARTY'S WEB PAGES IN ELECTORAL CAMPAIGN FOR SLOVENIAN PARLIAMENTARY ELECTIONS 2004
Uroš PINTERIČ
Abstract
In this paper, the author analyzes the internet's role in the
campaigns for the Slovenian parliamentary elections 2004.
He compared web sites of all 23 political parties and
independent candidates in three main categories: technical,
content and participatory potential. He argues that the
quality of mentioned categories goes in the same order. If
web sites are technically more or less satisfactory, there is a
greater problem providing additional relevant content and
almost no possibility of expecting to get an e-mail answer,
even though 80% of the analyzed pages had a valid e-address.
However, Slovenia in this sense is not an exception
according to the situation worldwide. In this manner we can
argue that the internet became another information channel
during electoral campaign time, but it still does not have the
same role as traditional media such as newspapers, radio
and television (despite the fact that it has characteristics of
all). According to the analysis results, the path towards
participative democracy will be even more difficult than
achieving equality of the internet and the traditional mass
media in the electoral campaign.
Keywords
Slovenia; elections; political parties; internet; electoral campaign; participative democracy
Hrčak ID:
18913
URI
Publication date:
31.12.2006.
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