Original scientific paper

https://doi.org/10.31727/gzb.41.3.2

The presence of organic fruits at selected sales points in the City of Zagreb

Kristina Batelja Lodeta orcid.org/0000-0002-8488-3490 ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Petra Megla ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Snježana Kereša ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Anita Bošnjak Mihovilović ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Željka Mesić ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Vesna Očić ; Agronomski fakultet, Sveučilište u Zagrebu, Hrvatska
Josip Gugić ; Sveučilišni odjel za studije more, Sveučilište u Splitu, Hrvatska

Abstract

In Croatia, in the last years, the total area under organic agriculture, as well as the area under organic orchards, has increased. By analyzing the supply of direct and indirect sales channels in City of Zagreb in 2017, domestic ecological fruit primarily is represented on direct channels (markets). In the indirect channels (hypermarkets and organic food stores), the supply of fruits is higher, but it is primarily from the EU countries. The supply of domestic ecological fruits in the city of Zagreb is not satisfactory, but since the supply is consisted of perennial crops, we can expect an increase in supply, homogeneous quality, sufficient quantities, and presence in other sales channels.

Keywords

sales channels; organic fruit; organic mark

Hrčak ID:

201103

URI

https://hrcak.srce.hr/201103

Publication date:

10.6.2018.

Article data in other languages: croatian

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