Review article

https://doi.org/10.30924/mjcmi/2018.23.1.221

Factors influencing the high school graduates’ decision to study abroad: Toward a theoretical model

Boris Marjanović orcid.org/0000-0002-1132-6079 ; Polytechnic Pula - College of applied sciences, Pula, Croatia
Danijela Križman Pavlović orcid.org/0000-0002-3261-6307 ; Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Pula, Croatia

Abstract

Institutions of higher education address the challenges of globalization by increasing their internationalization. This paper addresses the issue of consumers’ decision-making in higher education, based on a literature review. The aim of this paper is to formulate a theoretical model, identifying and systematizing the high school graduates’ decision to study abroad. The proposed model consists of 114 factors, divided into six groups. The model allows the assessment of each factor and its influence on the student’s decision, as well as the assessment of the factors’ interactions. The model can be used by the stakeholders of the higher education system, as to define the policies and strategies of individual institutions.

Keywords

higher education; consumer’s decision-making process; influencing factors; studying abroad; globalization

Hrčak ID:

202653

URI

https://hrcak.srce.hr/202653

Publication date:

30.6.2018.

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