Social Psychiatry, Vol. 46 No. 2, 2018.
Review article
The Use of Social Marketing and Modern Technology in the Approach to Internalized Problems
Miranda Novak
orcid.org/0000-0002-7220-7858
; Faculty of Education and Rehabilitation Sciences, Department of Behavioural Disorders University Campus Borongaj, Zagreb
Katarina Kavić
; Centre for Upbringing and Education Velika Gorica, Velika Gorica, Croatia
Abstract
Rapid development of media and communication technologies is unstoppably changing our way of life, habits and
means of communication. In addition, it has an enormous effect on our mental health. The aim of this paper was to explore
the potentials of social marketing and modern technologies in prevention and early treatment of internalized disorders
through the review of literature. Research on internalized problems shows their stability and tendency to exacerbate
during the period of maturation. Additionally, depression and anxiety symptoms contribute to the risk of suicide, somatic
complaints and physical illness. The literature stressed the possibilities of social marketing in prevention of public health
problems. One of the leading researchers of technology and mental health issues, Muñoz, perceives the use of technology
as the imperative of our time; more and more evidence shows the online approach to be potentially effective for a wide
population and cost-effective regarding material and human resources. Modern times require programmes and activities
available to the public when the local system of care is not developed and no evidence-based intervention is available. This
paper presents the selection of good practices, campaigns and online interventions for internalized problems.
Keywords
Internalized problems; Mental health; Social marketing; E-mental health
Hrčak ID:
203819
URI
Publication date:
19.7.2018.
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