Original scientific paper
USAGE OF CONCEPTUAL METAPHORS IN THE POLITICAL DISCOURSE OF THE POST-DAYTON ERA IN BIH
Ivana Grbavac
orcid.org/0000-0002-9469-5848
; Faculty of Humanities and Social Sciences, University of Mostar
Ivana Zovko-Bošnjak
; Faculty of Humanities and Social Sciences, University of Mostar
Abstract
The paper aims to explore frequency of conceptual metaphors in political
discourse of the post-Dayton era in Bosnia and Herzegovina, prove
that politicians use metaphors to convince the target “auditorium” that
their views, ideas, procedures and acts are correct and check if conceptual
metaphor is really the most often and the most powerful type
of metaphor used in the political discourse. In other words the paper
will try to prove that metaphor is present in everyday speech and that
it has a very important role in conceptualization of the world around
us, while politicians use it for convincing and propaganda in political
rhetorical language. The research covers period characterized by intense
discussions about the so-called April package of constitutional changes
– March-April 2006.
Keywords
conceptual metaphor; political discourse; post-Dayton era; April package of constitutional changes
Hrčak ID:
216294
URI
Publication date:
16.12.2015.
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