Preliminary communication

https://doi.org/10.22598/pi-be/2019.13.1.77

DERIVED-IMPORTANCE PERFORMANCE ANALYSIS AS A TOOL TO IDENTIFY PRIORITIES FOR DESTINATION PRODUCT DEVELOPMENT

Josip Mikulić orcid.org/0000-0001-7079-668X ; Faculty of Economics and Business, University of Zagreb, Croatia

Abstract

Importance-performance analysis (IPA) is an analytical tool which is used to define priorities when it comes to improving certain attributes of products or services. In the present research note, IPA is applied to the context of a tourist destination in order to identify most important development priorities. More specifically, this study applies derived-importance IPA to Mostar, one of the most popular destinations in Bosnia and Herzegovina, and portrays how IPA can help to reveal critical areas of the tourist destination product.

Keywords

importance-performance analysis; IPA; development priorities; tourism destination.

Hrčak ID:

221252

URI

https://hrcak.srce.hr/221252

Publication date:

17.6.2019.

Article data in other languages: croatian

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