Preliminary communication

https://doi.org/10.21464/fi39111

Affirmation of the Psychological Role of Media in the Processes of Western Indoctrination

Danijela Godinić orcid.org/0000-0002-7150-675X ; Knežija 9, HR–10000 Zagreb

Abstract

Multiple perspectives are applied in approaching the subject of psychological role the media plays in the processes of indoctrination of political and corporate ideologies in western socie ties. This paper provides a review of critical theory on the media, examining the way in which postmodern propaganda contributes to the formation of ‘the public’ and the institution of public relations. It is found that consumerist imperative, insisting on the negation of individuality, reproduces certain types of personalities, thus a modern day individual appears to be deper sonalised and highly depended upon media, politicians, advertisers and relatively recent agents – influencers – for the construction of their reality. The paper examines how collective enti ties, made up from heterogeneous pluralist institutions, can become the core of social ‘pathos’. Paper attempts to deconstruct some aspects of the existing relationships between the economy, politics and media, and investigate the way in which propagandistic rhetoric can influence the psyche of individuals and communities.

Keywords

public; politics; media; capitalism; propaganda; public relations; ideology; philosophy of media

Hrčak ID:

224016

URI

https://hrcak.srce.hr/224016

Publication date:

6.3.2019.

Article data in other languages: croatian

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