Original scientific paper
https://doi.org/10.15378/1848-9540.2019.42.06
The Wisdoms (Mudrolije). Proverbial Internet Memes through the Example of the Web Page Mudrolije sa Twittera
Željko Predojević
; Department of Slavic Studies, Faculty of Arts, Comenius University in Bratislava, Bratislava, Slovakia
Abstract
This article discusses the problem of proverbial textual internet memes. These can be compared with proverbs in their form and content, and with literary oral poetics in their means of transmission. All described memes are from the Instagram profile Mudrolije sa Twittera and they can be divided into two separate groups. In the first group are memes that paraphrase already existing proverbs, and in the second are memes that imitate the genre of proverbs in their structure and stylistics, and which can be considered their surrogates in online communication. It has been noted that these memes behave like short literary forms in internet communication and that they generate new online proverbial messages that can be compared with proverbs. These memes are created by imitating a proverbial form (shortness, truthfulness, experience) and transmitted in the same way as the short oral forms, but via different forms of communication – instead of verbal communication they are transmitted online, i.e. through virtual communication.
Keywords
internet meme; digital folklore; proverb; oral literacy poetics; virtual communication; social networks; Mudrolije sa Twittera
Hrčak ID:
230763
URI
Publication date:
21.12.2019.
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