Review article
IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
Emira Premrov
; College of Hotel and Tourism Management Bled
Full text: croatian pdf 248 Kb
page 232-232
downloads: 392
cite
APA 6th Edition
Premrov, E. (2019). IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
. Hum, 14 (21), 215-231. Retrieved from https://hrcak.srce.hr/230824
MLA 8th Edition
Premrov, Emira. "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
." Hum, vol. 14, no. 21, 2019, pp. 215-231. https://hrcak.srce.hr/230824. Accessed 6 May 2024.
Chicago 17th Edition
Premrov, Emira. "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
." Hum 14, no. 21 (2019): 215-231. https://hrcak.srce.hr/230824
Harvard
Premrov, E. (2019). 'IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
', Hum, 14(21), pp. 215-231. Available at: https://hrcak.srce.hr/230824 (Accessed 06 May 2024)
Vancouver
Premrov E. IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
. Hum [Internet]. 2019 [cited 2024 May 06];14(21):215-231. Available from: https://hrcak.srce.hr/230824
IEEE
E. Premrov, "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
", Hum, vol.14, no. 21, pp. 215-231, 2019. [Online]. Available: https://hrcak.srce.hr/230824. [Accessed: 06 May 2024]
Full text: english pdf 28 Kb
page 215-231
downloads: 147
cite
APA 6th Edition
Premrov, E. (2019). IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
. Hum, 14 (21), 215-231. Retrieved from https://hrcak.srce.hr/230824
MLA 8th Edition
Premrov, Emira. "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
." Hum, vol. 14, no. 21, 2019, pp. 215-231. https://hrcak.srce.hr/230824. Accessed 6 May 2024.
Chicago 17th Edition
Premrov, Emira. "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
." Hum 14, no. 21 (2019): 215-231. https://hrcak.srce.hr/230824
Harvard
Premrov, E. (2019). 'IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
', Hum, 14(21), pp. 215-231. Available at: https://hrcak.srce.hr/230824 (Accessed 06 May 2024)
Vancouver
Premrov E. IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
. Hum [Internet]. 2019 [cited 2024 May 06];14(21):215-231. Available from: https://hrcak.srce.hr/230824
IEEE
E. Premrov, "IMPERATIVE AS A SYNTAX TOOL FOR THE REALISATION OF A CONATIVE FUNCTION OF A TEXT ON THE CASE OF A GERMAN TRAVEL CATALOGUE
", Hum, vol.14, no. 21, pp. 215-231, 2019. [Online]. Available: https://hrcak.srce.hr/230824. [Accessed: 06 May 2024]
Abstract
Language is not only a cognitive tool for exchanging thoughts and emotional communication but it is also a mirror of the society and has the function of communicating social and cultural experience and values. A travel catalogue, as a form of professional communication and advertising, uses language means in order to persuade potential buyers or to realise the conative (positive) function of the text. This use of advertising language aims at efficient and productive marketing of tourist products and services and to affect the customer so that the offered service or product becomes so attractive that it is better in comparison with other competitive offers. The applied verbal tools play an important role in the realisation of that. This paper aims at presenting the application of the imperative as a syntax tool of realising the appealing function in a corpus, made of texts in the German travel catalogue. The use of imperative as a language tool in those types of texts, which have the information and advertising function, is not a tool to express orders or prohibitions but to recommend.
Keywords
imperative; persuasive function; conative function; travel catalogue; advertising language
Hrčak ID:
230824
URI
https://hrcak.srce.hr/230824
Publication date:
9.7.2019.
Article data in other languages:
croatian
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