Preliminary communication
https://doi.org/10.47960/271-0457.2019.1.1.56
APPLICATION OF THE CONCEPTUAL FRAMEWORK OF PUBLIC VALUEIN PUBLIC MEDIA SERVICE
Vesna Karuza Podgorelec
orcid.org/0000-0003-2881-4666
; Josip Juraj Strossmayer University of Osijek, Osijek, Croatia
Abstract
The paper deals with the conceptual framework of public value applied to public media services faced with the loss of audience and the opening of a broad academic and social debate on the justification
of their existence. The author presents the postulates of public value theory. Then, the author analyses three examples of the application of the concept: the first one (British Broadcasting Corporation), the
most widespread one (European Broadcasting Union), and the one that only recently appeared (Croatian Radiotelevision). Croatia might be encouraged by the fact that the concept of public value has
been proved as a successful tool for rebuilding the legitimacy of public media within a new context characterized by globalization and revolutionary changes in television media, especially because
research suggests that there is a potential for accepting content derived from the concept of public value by the Croatian public.
Keywords
public value; public media service; BBC; contribution to society; HRT
Hrčak ID:
233060
URI
Publication date:
28.6.2019.
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