Professional paper
THE APPLICATION OF NEW TECHNOLOGIES IN MARKETING WITH REVIEW ON MARKETING OF THINGS
Petra Šestak
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Damir Dobrinić
orcid.org/0000-0002-8489-2688
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Abstract
Today's rapid development of technology is quite difficult to keep pace with. From day to day, from hour to hour, new technology prototypes are being created and tested to create a smart and connected world. The world is dominated by the digital revolution that manifests itself in various areas of human activity such as industry, agriculture, healthcare, telecommunications, entrepreneurship ... The term digital marketing is emerging, and businesses are beginning to abandon expensive traditional marketing forms and turn to digital ones. Almost the entire world is connected to the internet, which inevitably leads to the transformation of human life in the near future through digital media. Artificial intelligence, virtual and augmented reality and the Internet of Things (IoT) are the technologies that are already beginning to affect the society and they are the focus of this paper. The application of these technologies enables the generation and processing of large amounts of data used in the entire operations of a company with a special emphasis on marketing.
Keywords
consumers, technology; internet of things; marketing of things; virtual reality; augmented reality; artificial intelligence
Hrčak ID:
234549
URI
Publication date:
1.3.2019.
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