Transformers Magazine, Vol. 7 No. 2, 2020.
Original scientific paper
Making strategic decision?
Greg Sheppard
Hassan Zaheer
; Power Technology Research
Abstract
Market research is the eyes and ears of a company’s strategic and tactical development and operational processes whose main purpose is reducing the risks in the decision-making process.
Great market research supports decisions by truly understanding customer wants and needs so that subsequent products address real value propositions in a world where competing solutions will not be far behind.
Keywords
market research; strategic development; decision-making
Hrčak ID:
236745
URI
Publication date:
8.4.2020.
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