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Original scientific paper

Making strategic decision?

Greg Sheppard
Hassan Zaheer ; Power Technology Research


Full text: english pdf 465 Kb

page 66-71

downloads: 232

cite


Abstract

Market research is the eyes and ears of a company’s strategic and tactical development and operational processes whose main purpose is reducing the risks in the decision-making process.
Great market research supports decisions by truly understanding customer wants and needs so that subsequent products address real value propositions in a world where competing solutions will not be far behind.

Keywords

market research; strategic development; decision-making

Hrčak ID:

236745

URI

https://hrcak.srce.hr/236745

Publication date:

8.4.2020.

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