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Original scientific paper

Periodical Publications Issued by the Bata-Borovo Factory (1932—2017)

Lidija Bencetić ; Hrvatski institut za povijest


Full text: english pdf 74 Kb

page 75-90

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Full text: croatian pdf 74 Kb

page 75-90

downloads: 162

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Abstract

The Bata-Borovo factory was involved in extensive publishing activities
throughout its existence. The first periodical publications were issued in
1932, only a year after production started in Borovo, and, with minor
interruptions, continued to be published up to the first decade of the
twenty-first century. During its existence, the following publications were tied to the Bata-Borovo factory: Vjesnik saradnika firme Bata (The Bata Firm Associates’ Post) Prodavač (The Salesman), Saradnik (The Associate), Izbor (Choice), The Bata Salesman and Prodajalka (The Saleswoman). Borovo’s periodical publications were an exceptionally important part of the history of the Bata-Borovo factory and represent a significant resource for research purposes. An attempt is made to systematize Borovo’s periodical publications, thereby facilitating researcher access.

Keywords

Bata; Borovo factory; journalism; periodicals

Hrčak ID:

238242

URI

https://hrcak.srce.hr/238242

Publication date:

1.11.2019.

Article data in other languages: croatian

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