Preliminary communication
Analysis of Entrepreneurial Innovation in the Area of Northern Croatia
Dinko Primorac
; Department of Business Economics, University North, Koprivnica, Croatia
Abstract
Innovation is one of the most important categories of entrepreneurial orientation. In today's turbulent entrepreneurial environment businesses depend on innovation to cope with the increasing competition and the ever-changing market. This paper points to the importance of innovation in small and medium-sized enterprises and through conducted empirical research analyzes the individual components of innovation in Croatian entrepreneurship. The focus of this paper is on enterprises in the northern Croatian regions. Therefore, the research analyzes their similarities and differences in the field of innovation.
Keywords
innovation; entrepreneurship; entrepreneurial orientation
Hrčak ID:
240010
URI
Publication date:
1.6.2020.
Visits: 943 *