Review article
https://doi.org/10.34075/cs.55.2.7
Fundraising, Campaign Costs, and Control of Collected Funds in the Example of the International Charitable Organization Mary’s Meals
Miro Radalj
orcid.org/0000-0003-4562-6712
; Faculty of Philosophy, University of Mostar, Mostar, Bosnia and Herzegovina
Abstract
Fundraising is a very important activity of non-profit organizations because without financial means it would be difficult for them to realize their mission. Often in non-profit organizations the obligation to plan the fundraising is the work of public relations employees. For successful fundraising, it is essential to have a clearly defined case for support. Negative publicity associated with campaign costs can affect the organizations’ efforts in fundraising, as they most often depend on public support. The usual campaign costs should not exceed 12–15% of the total funds raised, and the costs up to 20% have become the highest acceptable level. Fundraising must be accompanied by commitment to ethical standards and cost control. Numerous non-governmental organizations have lost their reputation precisely on ethical standards, vanished from the scene and inflicted damage on the entire non-profit and humanitarian sector. One of the most striking examples of good fundraising performance and efficient use of the funds collected, is the international humanitarian organization Mary’s Meals.
Keywords
non-profit organizations; fundraising; donations; sponsorships
Hrčak ID:
240738
URI
Publication date:
22.7.2020.
Visits: 2.656 *