Drvna industrija, Vol. 71 No. 3, 2020.
Preliminary communication
https://doi.org/10.5552/drvind.2020.1962
Preliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media
Jana Šujanová
orcid.org/0000-0003-2753-0362
; Institute of Management, University of Ss. Cyril and Methodius in Trnava, Trnava, Slovak Republic
Renata Nováková
; Institute of Management, University of Ss. Cyril and Methodius in Trnava, Trnava, Slovak Republic
Gabriela Pavlendová
; Department of Physics, Faculty of Civil Engineering, Slovak University of Technology in Bratislava, Bratislava, Slovak Republic
Dagmar Cagáňová
; Institute of Industrial Engineering and Management, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Trnava, Slovak Republic
Natália Canet
; Institute of Industrial Engineering and Management, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Trnava, Slovak Republic
Abstract
The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.
Keywords
automotive industry; qualitative analysis; sentiment analysis; social media; furniture industry
Hrčak ID:
241023
URI
Publication date:
10.7.2020.
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