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Review article

Emoticons - Toward a cyborgization of society?

Marija Zelić orcid id ; Fakultet hrvatskih studija Sveučilišta u Zagrebu

Full text: croatian pdf 334 Kb

page 47-63

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The aim of this thesis is the analysis of the emoticon (and emoji) phenomenon and practice present on social networks such as Facebook, Twitter, or Instagram. It is here that a certain critique is to be shown of such practice where complexity and naturality of human emotions is uniformed, rationalised, and codified into emoticon/emoji pictorial/sign symbols. Furthermore, here it is to be examined if the gradual development of social world goes toward one form of cybernetic society, and whether the ontological stronghold of the world nowadays become a virtual network of binary codes (0 and 1), while the society turns into networked-rationalised cyborg. This thesis wants to conclude that social interaction is ruled by a computer-rationalized format which leads to desensitised interchange of signs between social actors.


cyborgization, emoticon, emoji, infosphere, biosphere

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