Editorial

COMMUNICATION EVALUATION OF MEDIA CONTENT

Mario Plenković ; Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia & Alma Mater Europaea – ECM & University of Maribor, Faculty of Electrical Engineering and Computer Science, Institute of Media Communications, Maribor, Slovenia

Abstract

Communicology, from the aspect of media research methodology, pays special attention to the evaluation and analysis of media content in the entire mediated information-communication holistic media process. Systematic media research strives to use the methods of modern communication research, as accurately as possible, to predict the output of the effect of communication messages in the media public. Mannhein's well known methodology (R. Bastide, 1: 315-316), seeks to show that the elements of truth disturbance "in themselves" also have their value. It is not possible to know social things only from the outside; one needs to participate in them in order to understand them. (…) Starting from the fact that thought is essentially a hidden activity that "in many ways is larvatus prodeo and play with the cogit as a kind of intimate concealer", thus underlining some of Nietzsche's aphorisms that go in the same direction, such as: “ For all that one lets to become visible, one may ask: what does one want to hide?”.

Keywords

Communication science; media communication; communication evaluation; media content; rhetoric; communication methods

Hrčak ID:

244806

URI

https://hrcak.srce.hr/244806

Publication date:

30.9.2020.

Article data in other languages: croatian

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