Professional paper
https://doi.org/10.32914/mcpr.11.2.6
COMMUNICATION ANALYSIS OF VISUAL CRITERIA FOR EVALUATION OF SUCCESS OF PARLIAMENTARY PARTIES
Mario Plenković
; University of Zagreb, Faculty of Graphic Arts, Zagreb, Croatia & Alma Mater Europaea – ECM, Maribor, Slovenia
Daria Mustić
; Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia
Slobodan Hadžić
; PressCut, Zagreb, Croatia
Abstract
Visual elements of the message are functional only if the criteria of graphic design and communicational structure are appreciated, which are taking psycho-physiological characteristic of the human eye into consideration, basic laws of perception and outside factors (media, place of the message). The paper is dealing with the problem of successful usage of visual elements in outdoor advertising on the example of billboards of croatian parliamentary parties in the time of the parliamentary elections. The research is aimed questioning are the political parties designed their billboards using professional standards of graphic design. The paper is exploring success in designing key visual elements. Theory discussion is conducted thru forming and analysis of the structure of professional criteria for the usage of visual elements and analysis of their application on billboards of parliamentary parties.
Keywords
Communication science; methodological framework; visual criteria; posters; parliamentary parties; election campaigns
Hrčak ID:
244916
URI
Publication date:
30.9.2020.
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