Original scientific paper
FENG SHUI ON THE SHELVES OF THE CULTURE MARKET (Summary)
Koraljka Kuzman Šlogar
; Institut za etnologiju i folkloristiku, Šubićeva 42, Zagreb, Hrvatska
Abstract
Feng shui is one of many traditions and practices from the Far East that leave their
increasingly more visible mark on the Western culture. This paper discusses the issue of
its metamorphosis on its way to the Western capitalist/commercialized society, placing it
into the context of the mutually exclusive Eastern and Western worldviews, as well as
into the context of the new age movement as a secular environment and fertile ground for
the alteration of this skill. The intriguing question of the adaptation of the feng shui
system to the Western attitudes and mentality has been intertwined with the issues of the
advertising strategies that tend to simplify it and thus place it further from its starting
point and broaden the boundaries of its application to the surprising degree.
Keywords
Hrčak ID:
22905
URI
Publication date:
17.4.2008.
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