Acta turistica, Vol. 32 No. 2, 2020.
Original scientific paper
https://doi.org/10.22598/at/2020.32.2.113
THE 3 A’S OF STOPOVER DESTINATION ATTRACTIVENESS: ACCESS, AMBIENCE, AND ATTRACTIONS
Steven Pike
; Queensland University of Technology, School of Advertising, Marketing & Public Relations, Brisbane, Australia
Filareti Kotsi
; Zayed University, College of Communication and Media Sciences, Dubai, UAE
Abstract
There has been relatively little research investigating the phenomenon of stopovers during long haul air travel. The aim of this exploratory study was to identify determinants of stopover destination attractiveness. Quantitative data was collected from consumers in two countries in the northern hemisphere and two in the southern hemisphere. The survey instrument was informed by previously published qualitative research involving personal interviews in the four countries, to identify salient attributes of stopover destinations. Data from the 2000 participants in the current study identified three dimensions of destination attractiveness in the context of a stopover during long haul international air travel, which positively influence attitudinal loyalty. The findings contribute to an emerging field of research into stopover destinations. Also, the results provide tourism marketers with practical insights into the influence of previous visitation on travellers’ perceptions of stopover destinations, and the potential determinants of destination attractiveness in the context of stopovers during long haul air travel.
Keywords
destination image; stopover; travel situations; Repertory test; Dubai; Hong Kong; Singapore; Abu Dhabi; long haul
Hrčak ID:
248134
URI
Publication date:
18.12.2020.
Visits: 1.581 *