Original scientific paper
Conceptual Model, Potential Predictors and Dimensions of Affinity for the Use of the Internet
Goran Bubaš
Željko Hutinski
Abstract
Numerous Internet related activities are rewarding and beneficial for private and professional life. Motivation for the use of the Internet is an important research topic in relation to populations and special groups who show a low level of Internet use despite the availability of a telecommunication infrastructure and satisfactory financial potential for the use of this medium. This paper presents a conceptual
model of affinity for the use of the Internet, and also the results of empirical research of the potential predictors and factors of motivation for the use of the Internet. A survey was performed on 435 college students and the data were analyzed by regression analyses and factor analysis. The revealed potential predictors
of frequency of Internet use and of the desire to use the Internet are discussed, as well as the dimensions of motivation for the use of the Internet that were uncovered by factor analysis.
Keywords
Internet; motivation; affinity for the Internet; mass media; survey; regression analysis, factor analysis
Hrčak ID:
22959
URI
Publication date:
20.6.2006.
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