Original scientific paper
The position of local media in socialist Croatia as a context for the development of Glas Podravine
Magdalena Najbar-Agičić
orcid.org/0000-0001-9677-8156
; Department of communicology, media and journalism, University North, Koprivnica, Croatia
Abstract
The text presents the development of local media in socialist Croatia from the Second World War to the 1980s, with special emphasis on the position of local media in the mature phase of self-governing socialism. The changes in the conditions of local media in certain stages of their development are introduced in the form of an overview, and their position is presented based on the published research results conducted at that time at the Yugoslav Institute of Journalism and analyses found in the archives of the Socialist Alliance of Working People of Croatia and Yugoslavia in 1960s and 1970s. Some examples related to specific local newspapers in Croatia were highlighted, especially Glas Podravine from Koprivnica, which provides a comprehensive context for the development of this newspaper as one of the examples of local media. After the first period immediately after the war, when local media developed slowly, during the 1950s there was an accelerated development with the appearance of a whole series of new titles of local newspapers. This development continued in the 1960s, accompanied by an attempt to fit the local media, both ideologically and theoretically, into a system of self-governing socialism, in which the media were given an extremely important function. The analysis of the position of the local media shows that the reality was very far from the theory, and local media were permanently faced with big problems, primarily due to their financial unprofitability, ie unregulated system of financing.
Keywords
local media; self-governing socialism; People’s/Socialist Republic of Croatia; Glas Podravine
Hrčak ID:
248862
URI
Publication date:
1.12.2020.
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