Informatologia, Vol. 54 No. 1-2, 2021.
Preliminary communication
https://doi.org/10.32914/i.54.1-2.6
ARTICULATED RECURRENCE OF THE SAME - SOME LESS VISIBLE ROLES OF CALENDAR AS A MEDIA GENRE
Ivo Lučić
; Independet researcher, Zagreb, Croatia
Abstract
The calendar is a media genre that is rarely dis-cussed and analyzed in professional circles. The genre is also known under the titles "(Happened) On this day", "Timeline" and similar. It serves as a contemporary media application of the ancient formation invented to understand, measure, and control time. Like its original, it appears in a multitude of variations and hybrids, proving its form, content, and specific calendar atmosphere. Communication experts connect it with the folk calendar, the dominant publication that provided literacy and education to most people in the past. Calendars are still an essential media phenomenon, but their function and meaning are not visible enough. In addition to the informational tool, they exercise critical social roles. Until today, to a certain degree, they retain some original features, but their function is not still seriously analyze. The paper discusses the anthropological perspective, its understanding of time, and the emergence of the calendar. Further, it gives an overview of the folk calendar development and, taking into account several actual samples, presents the genre today in the Croatian electronic and printed media. Finally, the text raises issues that repeatedly set the calendar as a media genre into a focus of interest.
Keywords
calendar; time; folk's calendars; media genre; history of science
Hrčak ID:
252189
URI
Publication date:
8.2.2021.
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