Review article
Media Concentration: A Challenge to Media Pluralism in Central and Eastern Europe
Zrinjka Peruško
Abstract
The article discusses media concentration which threatens media pluralism
and diversity in the contemporary globalized world. In media policies pluralism
usually understood as the consequence of structural diversity of the media
system. The main aim here is to stop or control the monopolies or concentration
of ownership in the media. The past decadeshave shown a declining number
of media companies which control the production and distribution of entertainment
and information content. In the countries of Central and Eastern
Europe the trends of concentration and konglocentration are clear. What is the
impact of globalization on these processes? Is there a real pluralism in the media
in the Central and Eastern European countries, which have in the past decade
experienced a large increase in the types of media, and have opened their
markets to the diversity of ownership? How much have these developments
contributed to the real pluralism of ideas that serves the public and the development
of civil society? The article poses these questions and answers some of
them.
Keywords
media pluralism; monopolisation of the media; civil society; Central Europe; Eastern Europe
Hrčak ID:
23324
URI
Publication date:
10.6.2003.
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