Polytechnic and design, Vol. 8 No. 4, 2020.
Review article
https://doi.org/10.19279/TVZ.PD.2020-8-4-02
NETFLIX STREAMING PLATFORM: LEADER OF THE "NEW" MEDIA INDUSTRY
Joško Lozić
orcid.org/0000-0001-5568-5279
; University North, Varaždin/Koprivnica, Croatia
Abstract
he aim of this paper is to analyze the financial success and stabilization of the business of the global streaming platform Netflix. Netflix is a global streaming platform for the production and distribution of media content which it belongs to the "new" media industry created on the basis of the development of digital technology. With the development of the Internet and the convergence of the media content distribution system, it has positioned itself as the successor to cable television. Changes in the consumption habits of Generation Z media content have enabled the emergence and development of various streaming services, and thus Netflix. The ownership model was replaced by the payment of a subscription which allowed revenue growth above the growth rate of production costs. Currently, Netflix is the largest global streaming platform in terms of revenue and net profit.
Keywords
platform economy; Netflix; zero marginal cost; streaming platform
Hrčak ID:
256089
URI
Publication date:
20.1.2021.
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