Economic Review, Vol. 72 No. 3, 2021.
Preliminary communication
https://doi.org/10.32910/ep.72.3.1
EMPLOYER ATTRACTIVENESS ATTRIBUTES AND DIMENSIONS FOR ECONOMISTS
Nina Pološki Vokić
Vinko Mostarac
Abstract
The paper empirically explores characteristics and dimensions that make employers attractive for the youngest generation of highly-educated economist in Croatia, due to the lack of studies on this subject. Moreover, it explores the extent to which is it relevant to segment the signals that employers send on the labour market in order to attract specific socio-demographic groups of the youngest generation of highly-educated economist. The survey conducted on the sample of 407 university graduates, by using the “Employer attractiveness scale“ developed by Berthon, Ewing and Hah (2005), implies that respondents prefer the “Development dimension” of employer attractiveness As well, the inferential statistics revealed that employer attractiveness dimensions are universal, in other words that they are not significantly related to respondents’ socio-demographic characteristics. Consequently, employers that want to attract and/or keep highly-educated economists of younger generations, have to provide them with opportunities for individual and career development regardless of the segment they belong to because of their individual characteristics.
Keywords
employer branding; employer attractiveness; employer attractiveness attributes/dimensions; socio-demographic characteristics of individuals; economists; Croatia; Employer attractiveness scale
Hrčak ID:
257829
URI
Publication date:
24.5.2021.
Visits: 1.506 *