Skip to the main content

Original scientific paper

https://doi.org/10.37741/t.69.3.6

A Comparison of Tourist Arrivals Among Franchised Versus Independent Hotels: A Case Study from Montenegro

Andrea Kavarić ; University Mediterranean - Faculty of tourism, Podgorica, Montenegro
Silvana Đurašević ; University Mediterranean - Faculty of tourism, Podgorica, Montenegro


Full text: english pdf 364 Kb

versions

page 406-417

downloads: 343

cite


Abstract

The purpose of this article is to review the different influences of franchised hotels and independent hotels on tourist arrivals, length of stay, overnights, and generating markets of tourists to highlight differences between these two business concepts. The data for this study were obtained by MONSTAT, the Montenegrin statistical office, and combined with author calculations. Data are arranged in time series from 2009 to 2018. The analysis reveals significant differences between the influence of franchised hotels and independent hotels in terms of increased tourist arrivals, generating markets, length of stay, and consequently overnights. The findings of this study may support decision-makers in tourism to develop better strategies and action plans that are specifically important in small markets where a lack of space is evident.

Keywords

franchising; hotel; influence; small emerging markets; Montenegro

Hrčak ID:

261833

URI

https://hrcak.srce.hr/261833

Publication date:

3.9.2021.

Visits: 885 *