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Original scientific paper

https://doi.org/10.46917/st.12.1.3

Analysis and comparison of verbal communication of winning speeches of the last three Presidents of the Republic of Croatia

Stana Odak Krasić orcid id orcid.org/0000-0003-0165-7381 ; Sveučilište VERN', Zagreb, Hrvatska
Valentina Pavlović ; Sveučilište VERN', Zagreb, Hrvatska


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Abstract

Public speaking of statesmen has always been the focus of analysis and
a topic of discussion for the experts, citizens and the media, especially
when it comes to public communication of the highest state officials.
Modern oratory and public communication theories are in the state of
constant change and new technologies are rapidly leading this discipline
towards novelties but, at the same time, they keep reminding us to uphold
standards and usual practices. An analysis of verbal communication of
heads of state is often the main core of research in which authors seek to
detect deviations from and adherence to standards in the speeches but
also, they try to compare the same speeches using comparative analysis
by which they try to identify the distinctions and similarities. The topic
of this research is an analysis of verbal communication of the winning
speeches of the last three presidents of the Republic of Croatia and in
this research, the main goal is to compare and analyze the content of the
speeches. The paper concludes that each of the speeches has its flaws and
imperfections but also that each speaker demonstrates advantages and
each one of them implemented skills and knowledge into their speech.

Keywords

analysis; verbal communication; president of the Republic of Croatia; the winning speech

Hrčak ID:

269411

URI

https://hrcak.srce.hr/269411

Publication date:

28.12.2021.

Article data in other languages: croatian

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