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Tourism and hospitality management, Vol. 27 No. 3, 2021.

Other

https://doi.org/10.20867/thm.27.3.7

TEACHING CASE STUDY: FROM PENAGA TREE TO HERITAGE BOUTIQUE HOTEL: A CASE STUDY OF HOTEL PENAGA

Lee Peng Ng ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
Lok Sin Kuar ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
Yuen Onn Choong orcid id orcid.org/0000-0002-6888-5285 ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
Sok Yee Teoh ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
Chee Wee Tee ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
I-Chi Chen ; Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia

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Abstract

Hotel Penaga is a heritage-listed boutique hotel in the Unesco World Heritage Site in Penang,
Malaysia. It was built in the 1920s and renovated into a 45-room hotel in 2008. Hotel Penaga was
the first heritage-listed renovated hotel to be awarded Gold by the Green Building Index. Currently,
Hotel Penaga is managed by Vouk Hotel Management. Hotel Penaga is committed to
environmental sustainability and emphasizes destination marketing in its hotel operations.
Achieving a healthy occupancy rate for the hotel is one of the biggest challenges for Hotel Penaga,
especially after the pandemic.

Keywords

Hotel Penaga; heritage boutique hotel; environment sustainability

Hrčak ID:

269554

URI

https://hrcak.srce.hr/269554

Publication date:

4.10.2021.

Visits: 915 *