Original scientific paper

Risk identification and management strategies in milk production

Jadranka Deže orcid.org/0000-0002-3434-5619 ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Fakultet agrobiotehničkih znanosti Osijek, Zavod za bioekonomiju i ruralni razvoj, Vladimira Preloga 1, Osijek
Ljubica Ranogajec ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Fakultet agrobiotehničkih znanosti Osijek, Zavod za bioekonomiju i ruralni razvoj, Vladimira Preloga 1, Osijek
Jelena Kristić ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Fakultet agrobiotehničkih znanosti Osijek, Zavod za bioekonomiju i ruralni razvoj, Vladimira Preloga 1, Osijek
Marina Faćko ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Fakultet agrobiotehničkih znanosti Osijek, diplomski studij Agroekonomika, Vladimira Preloga 1, Osijek

Abstract

Potential hazards in milk production are situations in which damage can occur. Risks are happenings whose probabilities are known and generally negatively affect the economic outcome. The aim of this paper is to identify the types of risks and strategic goals of risk management in milk production. A survey was conducted with 26 registered milk producers in Slavonia and Baranja. Internal and external risks have been identified. A Likert or summative scale ranging from five levels of complete importance (4.5-5) to complete irrelevance (up to 1.49) with the above statements was used to evaluate the attitude. Among the internal risks, the following were identified: personnel (3.84), risks of resource use (4.42) and risks of successful milk production (3.56). External risks included the following types: market risks (2.16), purchase and sale risks (3.84) and economic risks (4.06). As a management strategy, managers most often use sales to a regular customer (4.80). In order for managers to more successfully manage risks in milk production, they need to create a vision, mission and strategic goals in which they will use resources more rationally. Risks from the external business environment are related to the coordination of the work of state institutions and support to farmers in the implementation of risk management strategies.

Keywords

risk, milk production, management strategies

Hrčak ID:

269938

URI

https://hrcak.srce.hr/269938

Publication date:

25.12.2021.

Article data in other languages: croatian

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