Original scientific paper

Development success of rural tourism in the municipality of Bilje

Tihana Sudarić ; Fakultet agrobiotehničkih znanosti Osijek, Vladimira Preloga 1, Osijek, Republika Hrvatska
Ivana Plaščak ; Kulturno-razvojni centar Općine Bilje, Kralja Zvonimira 2, Bilje, Republika Hrvatska, poslijedoktorantica Poslijediplomskog doktorskog studija Agroekonomika
Maja Petrač ; Fakultet agrobiotehničkih znanosti Osijek, Vladimira Preloga 1, Osijek, Republika Hrvatska

Abstract

At the national level, and at the level of local and regional administrative units, various measures are sought to encourage the development of rural areas. The main strategic goals of Croatian tourism in rural areas are self-employment, balanced regional development and motivation of young people to stay in the countryside, where rural tourism is a significant factor in activating rural areas that helps preserve local identity, traditions and customs, protects the environment, strengthens indigenous, traditional and organic production and helps the development of rural areas on the basis of sustainable development. This paper observes whether the Municipality of Bilje is successful in implementing measures for the development of rural tourism, and which variables should be monitored in order to succeed and prove it. The success of the implementation of rural tourism development measures in the Municipality of Bilje is determined by calculating the success index of rural tourism development through natural, social and economic variables comparable at the level of the Municipality of Bilje and the Republic of Croatia. The results indicate that the municipality of Bilje has a comparative resource base through natural wealth, cultural heritage and rich gastronomic offer, but the analysis and synthesis of research results indicate that a larger number of tourist arrivals should be increase for which additional efforts are needed through organization, promotion and innovative entrepreneurship of this rural area.

Keywords

rural tourism, rural tourism development success index, municipality of Bilje

Hrčak ID:

269944

URI

https://hrcak.srce.hr/269944

Publication date:

25.12.2021.

Article data in other languages: croatian

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