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Original scientific paper

The "New Normal" in the (Post-)Viral Tourism: The Role of Technology

Faruk Seyitoğlu orcid id ; Mardin Artuklu University, Faculty of Tourism, Artuklu, Mardin, Turkey; Department of Economics, Management, Industrial Engineering and Tourism, Research Unit of Governance, Competitiveness and Public Policies (GOVCOPP), University of Aveiro, Aveiro, Portugal
Stanislav Ivanov orcid id ; Varna University of Management, Varna, Bulgaria; Zangador Research Institute, Varna, Bulgaria

Full text: english pdf 211 Kb

page 151-167

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This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.


New Normal, role of technology, (post-)viral tourism, travel behaviour, COVID-19

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